Redefining fashion since 2005
At QOB, fashion is more than clothing it is a refined expression of identity, creativity, and culture. Since our founding in 2005, we have pursued a bold vision: to elevate the regional fashion landscape through innovation, exceptional craftsmanship, and uncompromising quality.
From a single idea, QOB has evolved into one of the region’s most distinguished fashion houses. Today, we operate across the GCC and Turkey, offering premium, contemporary collections that resonate with a diverse and discerning clientele.
Our philosophy, Quality Over Brand, defines everything we create. Rather than following fleeting trends, we focus on timeless design, superior materials, and meticulous attention to detail.
Our advanced production capabilities, combined with a highly skilled team and strategic partnerships with leading fashion manufacturers in Turkey and beyond, allow us to oversee every stage of creation from concept to completion with precision and excellence.
QOB proudly operates brands including Boris Becker, Rogy Vigo, alongside a curated multibrand retail store. Each piece we produce reflects our commitment to delivering exceptional quality without compromise.
QOB Production What truly sets QOB apart is our state-of-the-art fashion factory the largest and most advanced in Syria. With a team of 1,200 skilled employees, our facility is equipped with the latest technologies and cutting-edge machinery, allowing us to manage everything from design to production in-house.
This gives us complete control over quality, innovation, and efficiency and ensures that every piece meets the highest standards before it reaches our customers. Our factory is not just a place of production it’s where vision becomes reality.
At QOB, our vision is to expand our portfolio of fashion brands across the region and beyond introducing fresh, forward-thinking concepts that resonate with today’s modern consumer. We aim to align style with purpose, offering products that are high in quality, fashion-forward, and competitively priced.
We are driven by the belief that fashion should evolve with people’s lives. Every season, we release new collections that feature modern silhouettes, innovative fabric choices, and a full cycle design process from initial concept to final product carefully managed to ensure excellence in every detail.
As we grow our presence and launch new brands in new markets, QOB remains committed to crafting fashion experiences that reflect both our heritage and our vision for the future.
QOB is no longer just a fashion producer we are a dynamic fashion business managing and growing international brands across the Middle East. Our commitment remains rooted in our promise to the community: high quality, modern style, and absolute comfort.
But today, our focus goes beyond production we deliver complete fashion experiences, from brand creation and product design to retail strategy and customer engagement. With deep expertise in managing operations at scale, we oversee every detail from concept development to store execution ensuring that each brand under our umbrella maintains the QOB standard of excellence.
Leveraging advanced technologies and regional market insights, we invest heavily in talent development and innovation across all areas of our business including design, brand management, logistics, and retail. This holistic approach ensures that every product and experience we offer reflects the same attention to detail, creativity, and quality that QOB is known for.
We pursue excellence in every collection, driven by a pride in our meticulous craftsmanship and a dedication to creating products with enduring value.
We embrace forward-looking concepts that combine heritage with innovation, allowing us to evolve alongside the modern preferences and changing lifestyles of our clientele.
We integrate commercial insight with creativity, utilizing innovative fabric selection and disciplined development to shape the future of fashion in the region.
Established with a clear ambition to elevate the fashion landscape through exceptional quality, refined design, and operational excellence.
"Quality Over Brand is the defining philosophy that shapes every aspect of our business."
Evolved into a distinguished fashion business with a strong presence across the GCC and Turkey, managing premium brands like Boris Becker and Rogy Vigo.
Expanding into new international markets with contemporary concepts that combine style, quality, and accessibility, shaping the future of fashion.
Established with a clear ambition to elevate the fashion landscape through exceptional quality, refined design, and operational excellence.
"Quality Over Brand is the defining philosophy that shapes every aspect of our business."
Evolved into a distinguished fashion business with a strong presence across the GCC and Turkey, managing premium brands like Boris Becker and Rogy Vigo.
Serving a modern and discerning clientele through premium collections and carefully developed brand concepts.
Expanding into new international markets with contemporary concepts that combine style, quality, and accessibility.
Building brands that reflect both our heritage and our forward-looking vision for the future of fashion.
Based in Dubai, QOB is a general trading and service company with regional focus and having global representation specialized mainly in clothing field. Spectrum of activities cover all the aspects of doing business in the UAE. We offer comprehensive services, sourcing, procurement and trading solutions.
Gearing up for the future, we have the key success revolutionized factors necessary to withstand any hurdle. Our well-recognized market presence with a strong product and brands portfolio which is being marked up with the newer modernized brands distributed by us with privilege and manufactures with efficient capabilities.
A major aspect of our success is our team. Our dynamic, innovative and motivated committed personnel will provide the customers with high quality service, and assistance. We do teamwork, as we believe in teamwork. We endower to maintain highest standard of quality and client satisfaction in our success.
We strive to accomplish our dreams and goals to bring greater effulgence in the future.
General Manager
