Timeless Sophistication with Modern Elegance
Our Germany-based company has acquired the naming rights of the legendary Boris Becker, curating stylish and elegant designs for men in the casual ready-to-wear menswear industry. With a robust sales network and ambitious growth targets across retail, wholesale, and online channels.
As a Turkish company with 100% Turkish capital, our primary goal is to establish global recognition for our company and brand name, with strong presence in Turkey, neighboring countries, Europe, the Middle East, Asia, and the Balkans.
Drawing inspiration from the transparency of sunlight, our collection harmonizes winter and summer elements with cold-neutral based colors from winter and light natural pastel-like shades from summer.
We take pride in presenting our product volume with a daily minimum of 5,000 units for FW'21/22 and SS'21/22 collections. Our FW'22/23 Collection has generated significant turnover in Dubai.
Complementary designs featuring natural soft colors, timeless chic looks with modern stylish details define the fashion codes of Boris Becker.
Our designs incorporate contemporary elements while maintaining classic sophistication, creating versatile pieces for the modern man.
Our color palette takes gray from the stone, beige from the soil, and off-white from the reflection of the sun, creating perfect seasonal transitions.
We assure a distinctive style experience designed for the idealistic city man - confident, stylish, and discerning, with an appreciation for exquisite details. Our chief designer Hande Gursoy leads our creative vision.
We collaborate with an extensive design, R&D, and production team to deliver exceptional quality in every piece.
As BORIS BECKER brand, our vision is to embody timeless sophistication while incorporating modern elements into our designs. We aim to stand out as one of the foremost men's fashion brands, excelling in creating chic and elegant looks without compromising on comfort and fabric quality.
We continue to expand our global presence while maintaining our commitment to excellence.
We provide global wholesalers the chance to benefit from favorable purchasing conditions during and after the season. We've established business partnerships with prestigious companies, aligning with our minimum wholesale purchase requirements.
Boris Becker has assumed his position within retail outlets and display areas, aligning with the terms of the agreements that initiated our operations in Turkey and internationally. Our UAE locations include Dubai Mall, Dubai Hills Mall, and Mercato Mall.
